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FanDuel's Breakout Success at Kentucky Derby 2024

FanDuel increases in key metrics across the board on the first Saturday in May.

In its second year as an official partner of the Kentucky Derby (G1) and the only sportsbook to offer pari-mutuel wagering on horse racing and traditional sports book wagering with a single account and single wallet customer interface, FanDuel experienced increases in key metrics across the board on the first Saturday in May.

The highlights, per FanDuel officials, include:

  • Double digit year-over-year growth for active account holders, a record for the Kentucky Derby and the biggest day of racing ever for FanDuel Group, which we believe outperformed the market.
  • Peak bets on Saturday were at Super Bowl levels and the wagering platform performed without interruption.
  • More than 700k customers bet the Kentucky Derby with FanDuel Group (last year was ~500k).
  • We estimate over 200k customers bet on racing for the first time via FanDuel Sportsbook.
  • Kentucky FanDuel Sportsbook customers over-indexed other states with very high rates of play
  • Derby Day was FanDuel TV+'s biggest day in actives in its history, beating last year's actives by 37%.

Andrew Moore, General Manager, Racing for the FanDuel Group, will be speaking about the intersection of parimutuel wagering on horse racing and traditional sportsbook at the SBC Summit North America in New Jersey on Wednesday as part of a panel on the convergence of sports betting platforms with traditional advanced-deposit wagering platforms.

This press release has not been edited by BloodHorse. If there are any questions please contact the organization that produced the release.