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Equibase Extends 'Smart Pick' Interface to Website

The interface creates a suggested wagering ticket based on user preferences.

binoculars and program
Keeneland scenes on Oct. 15, 2005, in Lexington, Ky.
KeeScenesOrigs image2
Photo by Anne M. Eberhardt

binoculars and program Keeneland scenes on Oct. 15, 2005, in Lexington, Ky. KeeScenesOrigs image2 Photo by Anne M. Eberhardt

Anne M. Eberhardt

Equibase Company has expanded the availability of its free betting tool, Smart Pick™, to equibase.com. Smart Pick was developed in 2020 and initially launched on the company's free Equibase app. 

Smart Pick's simple interface creates a suggested wagering ticket based on a set of user preferences. Those preferences include risk tolerance, wager amount, and the ability to place an extra emphasis on handicapping aspects such as trainer, jockey, or horse pedigree. 

"Smart Pick has proved to be the perfect tool for our Equibase app users who might not have the time or experience to analyze pages of past performances," said Chris Dawahare, Equibase's vice president of Data Operations and Digital Services. "We still have thousands of unique visitors to our website every day, so it made sense to make Smart Pick available on the desktop so that people can easily access it whenever they go for entries information."

Users can find the Smart Pick tool within the entries section of equibase.com, and it is available for every race at all North American racetracks. Smart Pick is located to the right of each entry, next to Entries Plus, another free product that provides basic racing performance information in an interactive, easy-to-digest format.

"Entries Plus is a simple and fun way for fans to engage in a race, and now Smart Pick can help them easily take that next step by suggesting wagering options," Dawahare said.

Equibase is a partnership between subsidiaries of The Jockey Club and the Thoroughbred Racing Associations of North America and serves as the Thoroughbred industry's official database. Through its website and mobile applications, Equibase offers a comprehensive array of free statistical information as well as premium handicapping products and reports in support of the North American Thoroughbred racing industry. 

This press release has not been edited by BloodHorse. If there are any questions please contact the organization that produced the release.