Goffs has announced Fitzwilliam Sports as a new title partner of the Goffs London Sale, joining returning title partner Privat 3 Money for this year's event.
On the eve of Royal Ascot every year, owners, international investors, and influential figures in racing gather in the private gardens of Kensington Palace to view and purchase Royal Ascot-bound racehorses, as well as top-class breeding prospects and foals. This year's sale takes place June 16.
Fitzwilliam Sports was founded in 2021 and the new partnership with Goffs marks their first official UK sponsorship. Supporting partners of the sale are Racing Post Bloodstock, Chateau Leoube, The International Yacht Company, Jet Aviation, Ampito Group, Tasaki, and Hofmeister.
Goffs Group chief executive Henry Beeby said: "Fitzwilliam Sports speak our language when it comes to tailored service, discretion and a high-touch client experience—all values that mirror the ethos of the London Sale."
Paul Byrne, a prominent Irish owner and one of the principals behind Fitzwilliam Sports, added: "Fitzwilliam Sports are delighted to partner with Goffs as the new sponsor of their London Sale. There's a distinct crossover between our clients and attendees of the London sale and we look forward to entertaining many familiar faces on the evening while also making some new acquaintances."
Now in its fourth year as title partner, Privat 3 Money will continue to support the event.
