Thirty-One Lengths Bourbon, a commemorative limited-release whiskey developed by Hallowed Spirits Company, in collaboration with Claiborne Farm and the family of Secretariat, proudly announces the official release of its inaugural expression, a premium Kentucky bourbon crafted to honor the enduring legacy of Secretariat and his unprecedented 31-length victory at the 1973 Belmont Stakes (G1).
"It's a unique way to celebrate one of the most remarkable performances in Thoroughbred racing and ensure his legacy continues to resonate with future generations," Claiborne Farm president Walker Hancock said.
"The Secretariat story has been intertwined with Claiborne Farm every step of the way, from foaling to gravesite. There's no better symbol of that connection than his epic Belmont victory. Hallowed Spirits' Thirty-One Lengths Bourbon offers a new way to toast this historic event, and its beautifully crafted bottle will be a keepsake for years," John Tweedy, son of Penny Chenery Tweedy, said.
This project is a collaboration between Hallowed Spirits (brand owner and developer of Thirty-One Lengths Bourbon), Claiborne Farm (the historic Kentucky Thoroughbred farm where Secretariat is buried), The Tweedy Family (family of Penny Chenery, owner of Secretariat through Meadow Stable), and Holotype Studio (supporting brand identity and storytelling). Thirty-One Lengths Bourbon was bottled by The Blending House, located in Shelbyville, Ky.
Brook Smith, owner of top racehorses like 2024 Eclipse champion 3-year-old colt Sierra Leone and co-founder of Hallowed Spirits, makes it a mission in his ventures to donate portions of the profits to Thoroughbred industry non-profits. One Smith mentioned proceeds of Thirty-One Lengths Bourbon will go to is the Backside Learning Center, a 501(c)(3) non-profit that supports the backstretch community at Churchill Downs in Louisville, Ky.
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"The best thing about commemorating the great history of our sport, let alone its greatest athlete, is contributing a percentage of Thirty-One Lengths Bourbon sales to support the Backside Learning Center at Churchill Downs," Smith said.
Aged 15 years, 100 Proof or 50% ABV—a limited supply of bottles will be available for purchase via an online platform through direct-to-consumer purchase, with retail positioned at $1,500 per bottle. Supply is available on a first-come, first-served basis, subject to availability and compliance regulations.
